Marketing Principles

How to do your marketing with a small budget and be successful

This course is a step-by-step guide on how to create good marketing campaigns and plans with small budgets.

Who are your ideal customers, how to find them, how to keep them and make them come back to you? A specific focus will be on the current day marketing media – digital marketing.

The course includes real-life examples, best marketing practices and best advertising examples of all times. There are group exercises and discussions.

Marketing for small businesses

This is an 18-hour marketing course for businesses who want to have small-budget effective marketing, and for individuals who are interested to make their next career move.

The course teaches how to create an applicable and easy to use marketing strategy and plan. It is also very relevant for individuals who practice marketing.

The course includes the following topics:

  • Having a right plan for your business
  • Identifying your target market and your ideal customer
  • Crafting your marketing message
  • Choosing the right advertising media
  • Getting more leads and turning them into customers
  • Keeping the customers satisfied, making them return to you and increasing their lifetime value.

The entrance fee per participant is AMD 55,000. An advance payment of at least 3,000 AMD is required to complete the registration. You can find the details for the bank transfer on the registration page.

Register for the course by clicking the button below. You can also register by writing to

ATTENTION: The dates of the next training will be announced in January 2019.

To get a sense of what the course offers you and if it matches your professional interests, you can download sample course materials for free by clicking the button below.

In addition to Marketing for Small Businesses Course, we offer two other related courses: Advertising and Digital Marketing. Check out the details of these courses by clicking the respective buttons below: